Year: 2014
Area: approximately 47,000 sqm
Floors: 2
Type: Shopping Center
Location: Av. Marechal Tito, 3,333 – Itaim Paulista, São Paulo/SP
When we were hired to transform a regional hypermarket in the eastern outskirts of São Paulo into a shopping center, our team of architects dedicated themselves to creating an architectural language for the complex that would be identified by the local public as a focal point of the region. Our project included the adaptation of the existing hypermarket and the creation of two mall floors.
The food court, although following the traditional shopping center model, was designed with flexibility to adapt to changes in the industry and possible future expansions. In addition, we included a cinema, which not only enhances the volume of the complex, but also contributes to attracting the public.

Regarding the volumetric scale of the building, we sought to create a monumental relationship with the pedestrian, without losing their connection to the new entrances, making the space almost sacred in a clearly differentiated environment. The facade was designed with clean lines and glass transparency, with the main objective of avoiding the building becoming outdated and keeping it contemporary.

Parking was also a central concern in our project. To do this, we included an addition to the roof, which allowed for an increase in the number of parking spaces, contributing to the convenience of visitors.
Our goal was to create a welcoming and inviting environment for the residents of the region, offering a new option for leisure and consumption in a modern and sophisticated space.

We believe that by creating a shopping center with this proposal, we are contributing to improving the quality of life of the local population.

By transforming a hypermarket into a shopping center, we had the opportunity to create a meeting point and reference for the region, which is able to offer visitors and users a unique experience, both in terms of shopping and entertainment.

The contemporary architecture of the building was designed to adapt to changes in the industry and remain relevant over time, always prioritizing the experience of customers and the satisfaction of all stakeholders involved in the project.

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