ESTUDIO BRAND TEXTIL
Year: 2017
Area: 154 sqm
Floors: 1
Type: Commercial
Location: São Paulo/SP
Area: 154 sqm
Floors: 1
Type: Commercial
Location: São Paulo/SP
The proposal for adapting the showroom of a digital printing company that operates in the fashion market seeks to enhance the characteristics of the space and create a modern and sophisticated environment. The architectural project aims to highlight the importance of natural lighting, exposed installations, rustic flooring, and integrated spaces, using an industrial concept to compose the new space.
Through the redesign of the display racks and customer service areas, the company was able to incorporate elements that recall the importance of the textile manufacturing factory space, combined with a touch of elegance. The result is an environment that offers personalized service to customers and enables the organization of events for launching new collections.
In the access corridors to the exclusive customer service rooms, decorative panels showcase the concept used in the development of the collections, allowing customers to better understand the company’s processes and vision. Additionally, the commercial department has been redesigned to ensure better team functioning, providing greater comfort and practicality in the workplace. The creation room is the soul of the company, and therefore received special attention with appropriate panels and lighting, creating a space that allows for correct reading of colors, tones, and prints, ensuring a suitable environment for the creative process.
In the access corridors to the exclusive customer service rooms, decorative panels showcase the concept used in the development of the collections, allowing customers to better understand the company’s processes and vision. Additionally, the commercial department has been redesigned to ensure better team functioning, providing greater comfort and practicality in the workplace. The creation room is the soul of the company, and therefore received special attention with appropriate panels and lighting, creating a space that allows for correct reading of colors, tones, and prints, ensuring a suitable environment for the creative process.
Our architectural proposal aims to create a pleasant and functional environment for customers and employees, further enhancing its products and services. With this adaptation, the company can stand out in the fashion market, offering a sophisticated and modern environment for presenting its collections and serving customers.
Elements of natural lighting, exposed installations, rustic flooring, and integrated spaces were valued in the architectural design to create an environment that evokes the history and importance of the textile manufacturing factory space, but with a touch of elegance and modernity, providing a unique and pleasant experience for its customers. This proposal allows for the organization of events for launching new collections, ensuring a suitable and sophisticated space for product presentation. Decorative panels and appropriate lighting allow customers to better understand the company’s creative process, creating a connection with the brand and increasing customer loyalty.
Elements of natural lighting, exposed installations, rustic flooring, and integrated spaces were valued in the architectural design to create an environment that evokes the history and importance of the textile manufacturing factory space, but with a touch of elegance and modernity, providing a unique and pleasant experience for its customers. This proposal allows for the organization of events for launching new collections, ensuring a suitable and sophisticated space for product presentation. Decorative panels and appropriate lighting allow customers to better understand the company’s creative process, creating a connection with the brand and increasing customer loyalty.
Project Location
- Address.: São Paulo/SP – Brasil
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