MOMENT OF DIVERGENCE OF THOUGHT

It is necessary to make a 360º understanding of the initial challenge or what we affectionately call (MIS) UNDERSTANDING. It's time to put all the assumptions on the table and let go of them. This is a time of open look and field research preparation. Collecting all existing and available data is imperative. The phase of UNDERSTANDING is of extreme importance for the team, a moment of leveling knowledge and creating the first social rules of the group that facilitate collaboration.

MOMENT OF CONVERGENCE OF LOOK AND EMPATHY!

Time to go out on the field, talk, observe, taste, time to leave the comfort zone! Every service, product or platform is made for PEOPLE and so our research is based on them! We are interested in the human factor and thus we must look at all aspects of the human being: physical, cultural, sociological and psychological.

MOMENT OF CONVERGENCE OF THOUGHT

The point of view is probably one of the most challenging times of the project. After generating substantial amounts of data, insights and new understandings, it's time to re-address the challenge from group understanding and research. It is time to navigate and organize the generated complexity. The need during this time is directly proportional to the aperture generated in the previous phases. The longer and longer the project, the greater the need for convergence.

THE MOMENT WHERE SOLUTIONS COMES TO LIFE

During the moment of ideation, we construct solutions to the problems and dilemmas encountered in the previous stage. It's important to be aware of what we're really solving, because it allows exploration focused on a variety of creative paths. Connected to creativity - elaboration of new, useful and surprising ideas - the ideation balances the divergent thinking that is the human capacity to find many ideas from a single stimulus, with convergent thinking responsible for logical, analytical and detailed work. Empower this activity by providing a challenging and comfortable environment to explore without judging, where team members combine the elements found in searches with their own repertoire and create meaningful solutions for the project.

"PROTOTYPES ARE MORE VALUABLE AS A MEANS OF COLLABORATION AND INTERACTION BETWEEN PEOPLE THAN AS A MEANS OF VALIDATION OR PROOF OF CONCEPT" - Michael Schrage

The prototyping phase is a moment of DIVERGENCE, of generating even more ideas, of growing your understanding, of expanding. Prototypes are a powerful form of communication that force us to think realistically about how people will interact with the concept we are designing. It's time to take the ideas off the paper, to give them life. Model building helps us in visualizing and iterating how the idea works. The prototype is something capable of causing a sensation in someone before the solution even exists.

"PROTOTIPE ALWAYS FIND THAT IS RIGHT, BUT TEST FINDING ALWAYS WHAT'S WRONG! "

If you have spent a lot of time on top of your creations, they will reveal themselves to you. But if you test your idea and let it grow wildly, it will take on a life of its own, become reality, and reveal itself to others. This only happens when you begin to build something tangible, when you prototype and begin to learn how to think about the challenge from your idea.

TO RECEIVE A FEEDBACK, YOU NEED TO HEAR IT!

Try not to be defensive, do not make judgments, summarize and reflect what you have heard. Ask questions to clarify, ask for examples of stories that illustrate feedback, be accessible, and check with others (do not change your entire project by receiving negative feedback). Iteration is the opportunity to refine our solutions and make them better. Take them to a next level. Feedback brings us valuable insights that help us create a relevant and important solution for users, creating value for the solution. We iterate to refine our prototypes and solutions. Sometimes this means going back to the beginning of the process. Testing is yet another opportunity to create empathy through observation and engagement that often generates unexpected insights. Sometimes the test reveals that not only do we not have the right solution, but also that we cannot properly redefine the problem.